A picture paints a thousand words!
One very important way to build your business and sell online, at parties, retail or shows
is to have great photos of your work.
If you have seen the before and after pictures of models, you have seen the power of
some good makeup and a great photographer.
In the beginning, you may not be able to afford, or want to wait, for a professional to
snap shot your creations. Fortunately, you can learn how to do it without a two-year
course behind you.
Look at the photos below. Look at the power of the image.
So how do we take a great photo that makes someone say, “Wow! I want that”?
I will give you some great references later in the lesson but first; let.s look at some of the
basic guidelines for effective jewelry “pics”.
1. Fill the frame - note the difference between the first two and the last.
2. Be sure all photos in a collection are either horizontal or vertical, but not
both.
3. Make your photos clean and sharp – You need the right pixel count so don.t
enlarge your photo so much that you begin to soften the edges. Keep it crisp.
Remember for print you need a higher resolution than you need for the web, so if
you are going for full color print, a photographer could be worth the cost.
Don.t. do this!
4. No Glare Allowed!
5. Make the background compliment your image. Use color behind metals to
highlight. Don’t use patterns behind beads! Be sure you make your
jewelry “pop!” A few examples of what NOT to do:
Here are some dependable references for preparing your photo shoot.
http://www·tabletopstudio·com/documents/jewelry_photography·htm
http://www·squidoo·com/photographicjewelry
I would be remiss if I didn.t. stop here and recommend an e-Book that is loaded with
valuable information, especially on the actual selling and presenting of your jewelry at
parties, booths, shows, or to retail boutiques. Ultimate Guide to Your Popular Jewelry
Booth, by Rena Klingenberg, is a detailed success approach to your business. The cost
is only $29.95 but the information could save you hundreds, if not thousands of dollars.
Check it out!
Coming up in the follow chapters:
. How to market your new business
. How do you succeed at a fair or trade booth?
. How to promote your new website
. How to get people to come to your jewelry party
. And much more.
PS…did you note how few words were actually used in this lesson? That is the lesson.
Either your photo says YES or it screams NO to the prospective buyer!