Your merchants want sales. As we have seen, the best way to deliver that is through outstanding content that gains your visitor’s confidence and increases your credibility. Then use “in-context” text links to refer/recommend/direct those visitors to places that you believe will deliver great value.
6.1.4. You Win
YOU must win, too, of course. How?
Ah, that’s the easiest part. If you get the first three WINS right, you will succeed.
Think about it...
OVERdelivery to your visitor ensures repeat visits, confidence and ongoing
sales. The Search Engines will never ban you. And, as you become a superaffiliate,
your merchants will pay you more and more, perhaps even giving you
special bonuses and deals!
I call the road to your WIN this special name...
6.1.5. FIND-CLICK-CLICK-CLICK-KACHING
Follow the sign-posts along this winning road…
1) FIND -- Your potential visitor must find you in the Top 10 (no worse than top
20) of the search results for your keyword. If your potential customer does not
find you on the first or second page of the Search Engine’s search for your
keyword, well, you simply don’t exist for that word.
Game over.
2) CLICK -- Your potential visitor must read the Title and Description that the
engine uses in the search results, and must find them sufficiently compelling to
click to your site. If your Title and Description are boring or tacky, your potential
visitor will probably not click to your KFCP (Keyword-Focused Content Page).
Game over.
3) CLICK -- Your visitor finds high-value content, learns to trust you as
someone honest who delivers, and so follows your recommendations... CLICK
again! If your page delivers poor, low-value info (or even worse, a sales pitch),
you still get the click... on the Back Button to the Search Engine’s results page.
“Who’s next?”
Game over.
4) CLICK-kaCHING -- Finally, your visitor arrives at your merchant in a “feeling
smart about myself” and open-to-buy mood, ready to click that buy button!
Did I just hear a cash register?... kaCHING!
Ahhh... if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is
almost in the bag!
FIND-CLICK-CLICK-CLICK-kaCHING...
To accomplish that, all you have to do is...
Get the first three WINS right. The fourth WIN, your WIN, must follow
automatically. And all you have to do to nail down those first three WINS is...
***************************************************
Deliver valuable content to your readers...
... AND tasty content to your spiders.
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OK. Let’s start with the physical layout of your new site...
6.2. Think “Pyramid” For Your Site
Your Theme-Based Content Site is made of a home page that gives the “what's
in it for me” about your site. It elaborates on the VPP (Valuable PREselling
Proposition) and delivers the major benefit statements (more on contentbuilding
in the next section).
Think of your site as a pyramid…
