Your best words should have HIGH DEMAND and LOW SUPPLY

DAY 3

This is a rough protocol, so don't become a slave to it. Follow these two general guidelines...

1) Eliminate only the worst combinations of HIGH SUPPLY and LOW DEMAND and low number of POSSIBLE PARTNERS.

2) When you're ready to write your site, start with the keywords that have the best combination of HIGH DEMAND and LOW SUPPLY (especially the ones that you really enjoy and know!) and a good number of POSSIBLE PARTNERS.

As you start to see patterns for the kind of sites that appear in your SUPPLY SITES and POSSIBLE PARTNERS and IDEAS FOR CONTENT notes, you'll refine your Site Concept. Ultimately, you'll create Keyword-Focused Content Pages that...

. fit with your final Site Concept

AND...

. have a good SUPPLY/DEMAND ratio

AND...

. have a good number of POTENTIAL PARTNERS

AND that...

. you enjoy writing about.

Now you are ready to work on.

WINDOW #3 -- BREAKOUT WINDOW

By now, you very likely have enough keywords to keep you busy for a while. If so, give this a quick read and move on to the next section. But...

If you need more HIGH-PROFITABILITY keyword topics, or if you just want to be thorough, work through this third and final WINDOW. It just might affect the final concept that you refine and the domain name that you select.

It's easy to get "concept-keyword-bound." Resist the urge. Keep in mind that SUPPLY and DEMAND numbers are still merely gross guidelines that point out some interesting big pictures. Make your brain the ultimate judge.

No single keyword, no matter how profitable it may calculate out to be, makes or breaks a business. The overall quantity and quality of all your pages are, ultimately, what makes your business snowball and gain momentum.

The money (i.e., your income) is in C -> T -> P -> M...

Develop a wide variety of different keywords, and then build Keyword-Focused Content Pages (KFCPs) that deliver high-value information. Those pages attract and PREsell targeted visitors, who then click through to your merchants and other sources of income.

Let's see where we are at.

We started with a basic "Concept Keyword" like "fashion." All the brainstorming and pruning revolved around that word.

Let's BREAKOUT (i.e., widen the field) a bit. What we need is a good sharp knock on the side of the head, so that we can come up with keywords that are related to "fashion" but don't contain the word "fashion."

To develop related keywords for your special Concept Keyword ("fashion" in this case), use the one and only Search It!.

Search It! > Brainstorming (STEP 1) > Google AdWords Keyword Tool (STEP 2) > fashion (STEP 3).

This search is great for finding words related to your Concept Keyword that do not necessarily have "fashion" in them.

You can then use those new keywords to brainstorm and prune some more keywords in your DEMAND and SUPPLY WINDOWS. And that means more potential HIGH-PROFITABILITY topics for pages on your fashion-oriented site!

One special note about our BREAKOUT Brainstormer. Don't reject words outright. Ask yourself. "How does this fit in with my target market?" You might be surprised! It's an amazing idea sparker.

Ready? Let's see a small sampling of the results.

Use these words in two ways...

1) Use the ones that fit your Site Concept "as is" to create more Keyword- Focused Content Pages, (ex., a Web page about "Jennifer Lopez clothing" or "Gucci"). Add these to your MASTER KEYWORD LIST and complete the DEMAND, SUPPLY, SUPPLY SITES, POSSIBLE PARTNERS, and IDEAS for CONTENT columns for each one.

Or a bigger idea...

2) Extract "General Keywords," like "couture" and "clothing" and "mall." Feed these fashion-related "concept-level" words back into your DEMAND and SUPPLY WINDOWS to brainstorm and prune a whole new series of HIGH-PROFITABILITY keywords.

Add these to your MASTER KEYWORD LIST, too. (Or start a new MASTER KEYWORD LIST for any "concept-level" keyword that is different and strong enough to stand as a separate site.)

For example, "mall" generates.

88,131 shopping mall
38,595 online mall
23,756 outlet mall
7,438 online shopping mall

So "fashion shopping mall" would be an excellent topic to include (especially since it includes "fashion shopping" and "shopping mall" within it for a total of 88,840 requests!).

You can keep right on BREAKING OUT in WINDOW #3, then brainstorming in WINDOW #1 (DEMAND) and pruning after doing research in WINDOW #2 (SUPPLY). You will really come up with original, non-obvious keywords and affiliate programs that are right for your target market and that are part of major new directions related to fashion, but that don't contain the word "fashion."

You may even discover a concept that is so strong that you decide to adjust your first concept, or even replace it with this new one!

OK, let's get out of the three windows for a moment. They have focused on the "KEYWORD END" of brainstorming...

KEYWORD END.....................CUSTOMER END

(BRAINSTORM & PRUNE) -- KFCPs -- (BRAINSTORM & PRUNE) Now let's look at the CUSTOMER END. Get into your visitor's shoes.