The home page crowns the pinnacle. It’s a Keyword-Focused Content Page (KFCP) that focuses on your Site Concept keyword. Your home page should never link out of your site -- it’s too early. (The only possible exception would be for Google ads.)
Its job instead is to link to 5-15 KFCPs that you expect to be most profitable. It
must get the click to at least one of these pages. This is important for two
reasons...
1) Your visitor hits a “money page” -- Your HIGHEST-PROFITABILITY Keyword-
Focused Content Pages weave “in-context” text links to your merchantpartners
while OVERdelivering great content. This is how you make your
income, so you want to lead your visitors to your highest potential pages
ASAP.
2) Your spider-buddy follows the links and indexes (i.e., brings back to the
Search Engine’s database) your most important pages first, and most
reliably… the deeper a spider has to go, the more likely it is that he misses and
fails to bring your bacon back to his database home.
So we want to structure the site so that the HIGHEST PROFITABILITY pages
have the best chance of being dragged back to all those spiders’ homes.
These 5-15 pages are called TIER 2 pages because they are on the second
TIER below the home page.
Each TIER 2 page should…
• focus on a keyword that has a high PROFITABLITY score
• fit with your best monetization opportunities
• be a good “hub” page, working well as both a good link from the home page, as
well as naturally linking to several TIER 3 pages. (TIER 3 pages are related but
are more specific in nature. They are often a subset of a TIER 2 page.)
Time to use all that research…
Review your MASTER KEYWORD LIST and select your seven best keywords.
(Select on the basis of profitability and fit.) You will link your home page to
these seven, both within the body copy, as you outline what the site is all about,
and from within a text or graphic navigation bar (navbar).
Each TIER 3 page should relate to the TIER 2 page that links to it. For example,
let’s say that “outlet malls” is one of the most profitable keywords that your
research has found. What do you do?
Create a TIER 2 Page (“outlet-malls.html”) called...
“Top Factory Outlet Malls Where You Can Shop Via The Net”
This page links to TIER 3 pages...
• a page that ranks the top shoe outlets that allow you to shop via the Web
• another that rates the top clothing outlets
• another to the best fur discount malls, clothing outlets, Nike outlets, etc.
Here’s a key point about TIER 3...
Your main TIER 3 keyword might not be so profitable. There is not much
DEMAND for “fur discount malls.” But that does not mean that your “best fur
discount mall” page has to suffer. Find a stronger, more in DEMAND, related
keyword.
For example, I would focus on “fur coat” (use your DEMAND window to verify, of
course). Offer great content about fur coats… and then lead into the best places
to get great bargains on these expensive items.
The formula is the same... OVERdeliver great content. Then “get the click” to
your merchant partners.
FIND-CLICK-CLICK-CLICK-kaCHING!
So, your TIER 1 home page links to 7 TIER 2 pages (not more, because your
NavBar starts looking pretty congested). And your TIER 2 pages each link to 5-
10 TIER 3 pages.
This clean, 3-TIER approach yields an easy, navigable site... for both your
visitor and your spiders. Spiders always come in through the front door, as long
as you submit the home page to them. (More on SE submission later). From
there, you’ve left a nice trail to follow so they can easily index the rest of your
pages.
Humans, however...
They may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3 page
should provide a link back to its related TIER 2 page. And the same goes for
TIER 2 to TIER 1 pages. Otherwise, keep internal linking only to what’s really
necessary and relevant.
Think of your site as a pyramid…
As the spiders gather up your TIER 1, 2, and 3 pages, the computer programs
that analyze them are getting smarter and smarter... and theme-focused. What
does that mean to you?...
1) They’ll analyze all your pages in their databases and decide upon the overall
theme of your site. So none of your pages should be off-theme, or you’ll
confuse the spiders. If you have a great idea for a HIGHLY PROFITABLE
Keyword-Focused Content Page that is off-theme, save it for your next niche.
2) Have you already created a bunch of “gateway pages” by simply duplicating
one of your pages and then replacing one keyword with a different one? Search
Engines look across all your site pages and penalize duplication. Ditch the tricks.
Seek to please.
So much for the structure of your site. Now let’s fill that structure with content
that accomplishes our critical two goals…
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Deliver valuable content to your readers...
... AND tasty content to your spiders.
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