Your home page introduces your theme and your Valuable PREselling Proposition. It answers the “what’s in it for me” question that a visitor is probably asking herself about your site. It can make or break that important “first impression” of your business.
Focus on your Concept Keyword. Always, always, always remember you have
two audiences -- your visitor and your spider. There’s no point in creating a
fantastic home page that no one will find.
As you write each Web page, use a specific keyword slightly more than your high
school English teacher taught you as “good English.” This is the keyword that
you want the Search Engines to rank highly. We’ll refer to this as a Specific
Keyword from now on.
OK, back to our home page. For your home page, the Specific Keyword is your
Concept Keyword... “factory outlet stores” in our example. That does not mean
that you should start like this example...
“Welcome to WORLDSBEST-FashionFactory-outlet-stores·com,
your home for news and information about fashion outlets.
I have spent a lot of time researching and will now share
all the best information right here.”
No-o-o-o-o-o...
Keep it fun, bright, intriguing! Bring out the appropriate emotions for whatever
your topic happens to be. For example...
“Ever been on the road, far from home, when
what do you see?...
A mall jammed with fashion outlet stores!
Clothes outlets by the dozens. Shoe discount
stores. Tommy Hilfiger. Polo. Other big names,
and some intriguing ones you’ve never seen
before...
Nirvana, right? The pulse quickens in
anticipation. The wallet tingles in fright!
Is that you? If so, welcome! You may be reading
this at home, but you’re on the road...
a cyber-road
to Outlet Heaven.”
Yes, you can write like that. Really, it’s a snap since you have lived this stuff.
First, just feel the emotions that you feel. What are they? How do you feel?
When do you feel them? You know this, right? Now put yourself into the skin of
your reader. Put those emotions into your page.
From here on in, you’ll deliver the benefits of your site. As you do this, you
continue to work in your Specific Keywords (and, to a lesser degree, your
General Keywords) everywhere and often... but not too often.