A good domain name is...
• short and sharp
• meaningful - conveys a clear message
• easy to spell
• easy to remember
• unique, descriptive, and “you”
• solid, classic, not hokey
In general, if you follow the above guideline for creating your VPP, you won’t
need much help coming up with a great domain name. But if you really want to
make sure that you've left no cyber-stone unturned, Search It! can help you.
We’ll be using our first example where the keyword is “pricing.” The second
keyword reflects our VPP, in this case, “advisor.” Ready to go?
Open Search It! and take the following pathway…
Search It! > Domain Names (STEP 1) > NameBoy Domain Namer (STEP 2) >
pricing (STEP 3) > advisor (STEP 4)
NOTE: Do not register your domain at any of these services until you’ve seen
your “very best” below.
A good domain name ends in “.com,” “.net” or “.org.” These are well established,
unlike some new entities -- “.tv” for example. When you are developing your
domain name, think about your visitor’s mindset. Which name has the most
credibility?
What about using a country ending like “.ca” or “.com.au”? Even if yours is a
local business, you will sound more impressive with a .com/.net./.org ending.
And your local business could easily add global income once your site is up and
running.
I highly recommend “.com” as your first choice.
If you already have an idea for a great name and just want to check to see if it’s
been taken...
Use Search It! again…
Search It! > Domain Names (STEP 1) > Check Domain Availability (STEP 2)
> factory-outlet-stores·com (STEP 3)
Note: Don’t register your domain yourself. If you use Site Build It!, domain
registration is included in the price.
Got a great and available name? Super! Now check for trademarks. We’ll use
Trademark Check -- Us as an example…
Search It! > Site Legalities (STEP 1) > Trademark Check -- US (STEP 2) >
factory-outlet-stores·com (STEP 3)
NOTE: It’s not necessary to trademark your domain. But do make sure that you
don’t violate someone else's mark before you register your domain.
It would be a shame to build up a great business and then have someone who
owned a trademark (before you registered your domain) force you to take it
down.
Just before you register, think about expandability and brand. Generally, you
should start narrow-niche and then expand when all goes well. And, as I said
earlier, when the time does come to grow beyond “pricing,” you should not add
“fulfillment” or “customer support” to your “pricing” site. You’ll dilute its Search
Engine effectiveness, not to mention cloud the message to your visitors.
So give some thought to expansion now. Suppose that you decide upon
“THEpricingadvisor·com.” Why not register “THEfulfillmentadvisor·com” and
“THEsupportadvisor·com,” etc., now. Eventually, you’ll link them together
through a master site called “THEmarketingadvisor·com.”
Registering domains is cheap. Why not lock them all in right now? That way,
your expansion path won’t have potholes when the time comes for you to grow.
Next... registration…
5.4. Register Your Domain Name
To register your domain name, you need the services of a registrar. There are
zillions of them. If you are using one that makes you happy, stick with it.
Otherwise, check out...
A low cost/high quality domain registrar...
http://www·OOOdomains·com/
A site that evaluates registrars...
http://www·domainnamebuyersguide·com/
A comprehensive list of registrars...
http://www·icann·org/registrars/accredited-list·html
By the way, Site Build It! automatically takes care of domain name
registration for you. The cost is included in the annual subscription fee. So
your very best bet is simply to let us take care of it at the time you start “building
income through content” with Site Build It!.
http://affiliatemarketing·sitesell·com/
A simple but powerful ending to DAY 5. Before proceeding to DAY 6, please
complete your DAY 5 Goal-of-the-DAY, and take note of your Ongoing Goal...
Ongoing Goal... Now that you have found your perfect, “just right” Site
Concept, consider the bigger picture. When you “finish” this, your first site, will
you broaden the concept until you have your own mini-portal?
Or will you start a second, unrelated site?
All the necessary prep work for your affiliate business is finished. You finalized
and registered your domain. The foundation is now secure.
Get ready to build your site. We’re going back to Content (C ->), where it all
begins…