Links create the TIER 1-2-3 structure. They must flow naturally and smoothly within the content.
Think of your links as providing a service to your readers. You are giving them
beneficial recommendations or tips. So don’t just save your links for the end of
the page. Add an in-context link within the body of a paragraph where
appropriate.
It’s not just your readers who see your links. The engines do, too. So include
your Specific Keyword, and variations and synonyms thereof, in visible, blueunderlined
text in your links to your merchants.
Don’t just say… “Click here.” Say… “Click here for the best outlet
malls, region by region.”
This format clearly telegraphs the link’s ultimate destination, making it easier for
your user to decide whether to click or not. Using a Specific Keyword within
each link will help the SEs determine relevance for each page and for your site.
While the use of internal links is unlikely to affect your site’s link popularity, it
makes it easier for the SEs to accurately categorize your site.
7) File name/domain name
Include your Specific Keyword in the filename of your html page. This action
might also add a relevancy point or two with the engines.
So if your Keyword-Focused Content Page is that TIER 2 page about “outlet
mall” that we discussed earlier (“Top Factory Outlet Malls Where You Can
Shop Via The Net”), let’s name the file...
“outlet-malls.html”
The full URL, therefore, would be...
http://www·WORLDSBEST-FashionFactory-outlet-stores·com/outlet-malls·html
The only exception to this, of course, would be your home page. The home
page must be named “index.html” -- but that’s OK. We already have its Specific
Keyword included in the domain name, because it is your Concept Keyword!
8) Image ALT tag and name of image
Although this is probably the least important in terms of ranking relevancy, it’s still
a worthwhile strategy to follow, especially now that the major SEs (Yahoo!,
Google, and MSN) all offer an “image search” option. Depending on your
unique niche or topic, image search may be a significant generator of traffic.
What should you do?
Name a graphic on a page according to its keyword focus. For example, on your
outlet-malls.html page, name its photo “outet-malls.gif”.
And make its ALT tag “outlet malls,” too. This is a bit complicated so ask a techie
friend for help if necessary.
OK, that’s basically how to put together a high-value content page that hits both
key points...
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Deliver valuable content to your readers...
... AND tasty content to your spiders.
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The essential strategy is simple. Aim to get on-page criteria within an
acceptable range for the Search Engines to rank you well. A good ranking is
critical for pulling in free, targeted traffic.
More importantly, though, don’t sweat the small stuff. If you’ve done your
homework and built a list of profitable, niche-related keywords, achieving top
rankings won’t be a difficult task. And remember what I said earlier…
The SEs are placing more and more emphasis on off-page ranking criteria
(human reaction to your site, for example). On-page ranking criteria are
important, but they are only one part of the picture. To achieve the rankings you
desire, both on-and-off page criteria must be addressed. (Off-page criteria
will take center stage in the next chapter.)
Use the same approach for the TIER 2 and TIER 3 Keyword-Focused Content
Pages. While the home page focuses upon the fundamental Concept Keyword,
the other pages each focus upon one of the HIGH-PROFITABILITY keywords
that your MASTER KEYWORD LIST has identified.
Ultimately, you create Keyword-Focused Content Pages that...
• fit with your Site Concept and VPP
AND...
• have a good SUPPLY/DEMAND ratio
AND that...
• you enjoy writing about.
Each page wraps a high-value topic around each Specific Keyword, following
the guidelines outlined above.