Kanoodle is a rapidly growing PPC that provides a quality service and is now our
second choice. Register for a bidding account with them at...
https://safe·kanoodle·com/client_services/listings/index·cool
7Search·com
Register for a bidding account with them at...
http://7search·com/scripts/advertiser/submit_1·asp?option=Paying
Xuppa·com
Register for a bidding account with them at...
http://www·xuppa·com/cgi-local/adsign·cgi?status=newuser
Be careful. There have been a few recent reports about very low Conversion
Rates. Use Tracking Links to be sure about this. (You will learn more about this
in DAY 10.)
Enhance Interactive
Register for a bidding account with them at…
http://www·ehance·com/
eSpotting
http://www·espotting·com/
A British-based PPC with a solid foothold on the European market, eSpotting is
great choice for anyone wanting to gain exposure beyond the North American
market. Register an account with them at...
http://www·espotting·com/advertisers/list_yoursite·asp
GoClick
Register an account with them at...
https://www·goclick·com/acct/register·mod
For more info on Pay-Per-Click engines, see...
http://www·PayPerClickSearchEngines·com/
Before you bid on anything, do your research first. To keep everything
organized, create a BID-FOR-KEYWORD LIST. Label the first column
“KEYWORD” (yes, the same KEYWORD as in your MASTER KEYWORD LIST.
Now add 23 more columns to the right of KEYWORD.
Label the first two columns to the right of the KEYWORD column “Price I Should
Bid” and “Buys #”. Leave these two columns empty for now.
Ready for a test run? Use FindWhat to research each one of your HIGHPROFITABILITY
keywords.
To the right of the column labeled “Buys #,” enter the number of sites that have
bid at least a nickel for each keyword (ex., let’s say that you do a search for
“fashion model” and you find that 15 sites bid at least one nickel for “fashion
model” -- enter “15”).
Now, in the next 20 columns, enter the price for the “Top 20” search results spots
(searchers are unlikely to scan any result past #20 so beyond #20 is a waste of
time). Since your research shows that only 15 sites bid for “fashion model,” enter
these bid prices in the first 15 columns. Leave the last 5 blank or enter 0.00.
Now, back to those first two columns to the right of your KEYWORD. Enter the
best price you should bid in “Price I Should Bid.” And in the next column (“Buys
#”), enter what spot in the search results that bid will yield.
If this seems like a lot of work, it’s really not. And with Site Build It!,
PPC research and bidding are quick and easy!
Your best strategy is to bid a penny higher than the highest site that seems to
reach your target visitor. If the descriptions for the first three sites are clearly
aimed at someone who is not your target, why outbid them?
Stay a penny higher than your competitors, as long as that bid makes financial
sense. You do not want to be below your competition... the click through drops
off quickly as you go down the page.
What makes financial sense? Whatever makes a profit!
Suppose you are paying $0.10 per click for a keyword. That means 1,000 clicks
costs you $100. Suppose you do a decent PREselling job and a total of 20% of
your visitors click on at least one of the five in-context text links on your
Keyword-Focused Content Page. That’s 200 people visiting your merchants.
Let’s say that your merchants average a 1.5% Conversion Rate, that’s 3 sales.
With an average commission of $40, your $100 has returned $120.
And if you’ve chosen good affiliate programs, ones that offer lifetime customer
commissions, you’ve gained 3 lifetime customers which means ongoing
income with no further expense!
Are you referring visitors to your own online store or sales page? Do similar
profitability calculations.
The Site Build It! provides a BID-FOR-KEYWORD LIST for every significant
Pay-Per-Click engine. It researches the “# of bids” and the Top 20 bids for all of
your KEYWORDS (as described above), at the simple click of a button! And it
automates mass-submissions to the major Pay-Per-Clicks, too. (All Excel
templates are available at Site Central, SBI!’s mission control. ) Now it takes
only minutes to do what previously took days.
http://buildit·sitesell·com/
When that’s all done? Just one more click...
Click the “Create File” button to create a file for FindWhat’s mass-submission
template. E-mail these files to the Pay-Per-Clicks and...
Presto! Instant, cheap traffic visiting your site. And no hassle!
Pay-Per-Clicks are outstanding, cost-effective ways to build traffic to your site.
It’s totally do-able. Unlike the free Search Engines, all you have to do is bid.