The Affiliate Masters Course. Change course.

OPTION 2) Change course -- Earlier, we used Search It! to find other “fashionrelated” words like “factory outlet stores,” which was searched for 6,020 times and has only 1,820 competitors! Hey, that’s a far better DEMAND-SUPPLY ratio (searches compared to competitors) than “fashion design.”

Research like this may even point you towards changing your concept away from the “concept-level” keyword of “fashion,” perhaps aiming more toward “discount” and “outlets” -- run these two keywords through Search It! to check both SUPPLY and DEMAND. Your best Concept Keyword may actually be...

discount outlets

or…

factory outlet stores (that’s where we got that domain, “factory-outlet-storesmagazine· com,” above).

Surprise, surprise!

Of course, you also have to consider...

i) whether this different direction excites you as much

and…

ii) the nature of the kind of customer who will search for your keywords. Make sure that you aren’t marketing to a personality type that is hard to convert, no matter what you do... ex., the “freebie-seeking tire-kicker” or the “marketingphobic tech-type.”

You want to attract a personality that is open-to-buy. In other words, you want people who will buy something after reading your content and clicking through to your merchants.

With this in mind, think about this possible new direction...

People searching for outlet malls are certainly doing so for a reason... to save on buying! And you find lots of good online malls and other merchants that fit with your Site Concept. And you can still marry your concept of fashion to “factory outlet stores” like this...

• WORLDSBEST-FashionFactory-outlet-stores·com

Geez, if this goes as big as you think it could, you could expand this concept, too! So you also register...

• WORLDSBEST-SportsFactory-outlet-stores·com
• WORLDSBEST-ElectronicFactory-outlet-stores·com
• WORLDSBEST-FurnitureFactory-outlet-stores·com
• WORLDSBEST-MusicFactory-outlet-stores·com
• WORLDSBEST-WhateverElseExistsFactory-outlet-stores·com

And you’ll register a strong Master Domain to tie all your successful niche sites up into one big mini-portal. So what if that’s a year or two down the road?...

• WORLDSBEST-Factory-outlet-stores.com

VPP = world's best factory outlet stores. It says that you have done all the research for your cost-conscious reader and will be delivering only the cream.

And think of all the creamy topics!... Articles on shoes, fur, dresses, etc., etc...

leading to great outlet links (and other affiliate links, of course).

Then you do the same for basketball, football, golf, etc., etc. My goodness!

You’ve found the mother lode.

Bye-bye fashion magazine. Hello world of discount malls!

Here’s the whole point of DAY 5...

Take your time on the domain name and the concept -- the choice you make here will literally make or break your results. Remember what Danny De Vito said in “The Renaissance Man”...

“The choices we make dictate the lives we lead.”

If I had to summarize the entire Affiliate Masters Course into just two lines, it would be the two you just read...

***************************************************
Pick something you know and love...
... AND that has excellent PROFITABILITY!
****************************************************

One without the other is much less likely to succeed.

Yes, you can win by doing something you don’t enjoy doing. But it’s a heck of a lot harder.

And sure... you could just say, “Hang what people will pay for. I want to do what turns me on”... and that would be OK. You might even “luck into” a winner of a concept. But it would be luck. On the other hand, if your payoff is the sheer enjoyment of doing a hobby, that’s great, too.

It takes a cold-hearted businessperson to make money at something that he does not particularly like. Few of us qualify. Of course, if you do, don’t hesitate to go where the profitability seems to be, first and foremost!

But, for most folks...

Pick something you know and love...

... AND that has excellent PROFITABILITY!

You believe you have the right domain name, but wait…

Don’t rush out to register it just yet. Your domain name will be with you a long, long time, showing potential visitors just what you have to offer. Take one more step before you make the final decision…

Home

eBook	The Affiliate Masters Course


Table of Contents Change course Financial links	Change course DAY 5 OPTION 2) Change course -- Earlier, we used Search It! to find other “fashionrelated” words like “factory outlet stores,” which was searched for 6,020 times and has only 1,820 competitors! Hey, that’s a far better DEMAND-SUPPLY ratio (searches compared to competitors) than “fashion design.” Research like this may even point you towards changing your concept away from the “concept-level” keyword of “fashion,” perhaps aiming more toward “discount” and “outlets” -- run these two keywords through Search It! to check both SUPPLY and DEMAND. Your best Concept Keyword may actually be... discount outlets or… factory outlet stores (that’s where we got that domain, “factory-outlet-storesmagazine· com,” above). Surprise, surprise! Of course, you also have to consider... i) whether this different direction excites you as much and… ii) the nature of the kind of customer who will search for your keywords. Make sure that you aren’t marketing to a personality type that is hard to convert, no matter what you do... ex., the “freebie-seeking tire-kicker” or the “marketingphobic tech-type.” You want to attract a personality that is open-to-buy. In other words, you want people who will buy something after reading your content and clicking through to your merchants. With this in mind, think about this possible new direction... People searching for outlet malls are certainly doing so for a reason... to save on buying! And you find lots of good online malls and other merchants that fit with your Site Concept. And you can still marry your concept of fashion to “factory outlet stores” like this... • WORLDSBEST-FashionFactory-outlet-stores·com Geez, if this goes as big as you think it could, you could expand this concept, too! So you also register... • WORLDSBEST-SportsFactory-outlet-stores·com • WORLDSBEST-ElectronicFactory-outlet-stores·com • WORLDSBEST-FurnitureFactory-outlet-stores·com • WORLDSBEST-MusicFactory-outlet-stores·com • WORLDSBEST-WhateverElseExistsFactory-outlet-stores·com And you’ll register a strong Master Domain to tie all your successful niche sites up into one big mini-portal. So what if that’s a year or two down the road?... • WORLDSBEST-Factory-outlet-stores.com VPP = world's best factory outlet stores. It says that you have done all the research for your cost-conscious reader and will be delivering only the cream. And think of all the creamy topics!... Articles on shoes, fur, dresses, etc., etc... leading to great outlet links (and other affiliate links, of course). Then you do the same for basketball, football, golf, etc., etc. My goodness! You’ve found the mother lode. Bye-bye fashion magazine. Hello world of discount malls! Here’s the whole point of DAY 5... Take your time on the domain name and the concept -- the choice you make here will literally make or break your results. Remember what Danny De Vito said in “The Renaissance Man”... “The choices we make dictate the lives we lead.” If I had to summarize the entire Affiliate Masters Course into just two lines, it would be the two you just read... ************************************************* Pick something you know and love... ... AND that has excellent PROFITABILITY! ************************************************** One without the other is much less likely to succeed. Yes, you can win by doing something you don’t enjoy doing. But it’s a heck of a lot harder. And sure... you could just say, “Hang what people will pay for. I want to do what turns me on”... and that would be OK. You might even “luck into” a winner of a concept. But it would be luck. On the other hand, if your payoff is the sheer enjoyment of doing a hobby, that’s great, too. It takes a cold-hearted businessperson to make money at something that he does not particularly like. Few of us qualify. Of course, if you do, don’t hesitate to go where the profitability seems to be, first and foremost! But, for most folks... Pick something you know and love... ... AND that has excellent PROFITABILITY! You believe you have the right domain name, but wait… Don’t rush out to register it just yet. Your domain name will be with you a long, long time, showing potential visitors just what you have to offer. Take one more step before you make the final decision… back to top Next page
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