An e-zine generally goes out from once per week to once per month. If you have enough content to write more frequently, consider a blog or Web diary. Give your visitors daily updates on your topic, offer your opinion on some aspect of your theme, and/or announce a new feature offered by one of your affiliates.
Make your blog as formal or as informal as your audience will tolerate.
Publishing a blog is straightforward. The simplest method is to just keep adding
new information to a designated page. A successful blog is frequent, reflects
your style and delivers compelling content about your theme. Pull in your
readers and give them a reason to respond.
Free blog hosting is available from Google…
http://www·blogger·com/
Now for the other side of the coin…
If you’re finding it difficult to publish a weekly or monthly e-zine, then blogging is
probably not for you. Here’s why…
A blog is basically a frequently changing Web page. Yes, it offers the ability for
folks to reply and track back. But when you boil it down, a blog is frequently
changing content. The key word in that statement is “frequently.” A blog is a
bigger commitment than an e-zine. If it’s not at least daily, it’s just not very
active.
Several blogs that I've subscribed to started off great, but the frequency dropped
and then stopped. Once a month, I delete a few that just seem to have lost
interest or didn’t see the rewards for all that extra time.
My recommendation? Blog if it fits your time, passion and market.
Increasingly, some Webmasters publish their blogs through an RSS feed
which is the perfect lead-in to…
9.2.3. Build Relationships With RSS
Don’t confuse a blog with RSS. Your blog is the content. RSS is how you
distribute your content.
Think of it like your local newspaper. The blog is the newspaper. RSS is the
paperboy.
But what exactly is RSS?...
“RSS” stands for “Really Simple Syndication.” And that is exactly what it is... a
new way for you to distribute content. That content can be any electronic
communication (Web pages, m3ps, video, etc.)
A comprehensive overview, including easy-to-understand “how-to” instructions, is
available at…
http://rss·sitesell·com/
This site provides everything you might want to know about RSS (but were afraid
to ask)! Check out the information and see if this relationship-builder is right for
your business.
DAY 9 is all about building a quality, long term, repeated exposure, one-toone
relationship with your visitor/customer. It’s about building trust,
credibility and a sense of community.
Once you achieve this, you become a knowledgeable friend making a
recommendation. You are no longer a stranger.
You have only one day to go to complete the course. Before proceeding to DAY
10, please complete your DAY 9 Goal-of-the-DAY, and take note of your
Ongoing Goal...
Ongoing Goal... Reach out to your target audience, whenever and however you
can. Make them think about your business first and not your competitors.
Now it’s time to analyze your traffic base from different angles...