List your newsletter in major e-zine directories on the Web. You’ll find these work much the same way as the main directories (discussed in DAY 8). Drill down through the categories and sub-categories to find the best place and submit your newsletter to the most appropriate section of the directory.
Some submission tips to consider…
Try some tinkering first. Do a search for your most important keywords at each
directory, and note from which categories the returned results are coming.
Check for keywords in the Title and the Description, as well. Remember, your
subscriber is most likely to find you as a result of a keyword search. So do your
best to ensure your site is listed for each particular keyword.
Keep in mind that your Description is the only impression a directory visitor will
get of your e-zine, so make sure you sell it!
Bottom line on the e-zine directories?...
It depends. If your e-zine is about a popular topic that is likely to generate many
keyword searches and you’ve listed your site properly (with a compelling
Description), there’s no reason why these directories shouldn’t bring a constant
trickle of subscribers to your newsletter.
Of course, if your newsletter is about a highly specific niche topic, your major
concern will be listing in directories that receive enough traffic to generate
keyword searches for that topic. It’s ideal if you can find a directory dedicated to
a category that includes your theme.
All in all, if you can hit the major e-zine directories in an hour or so, it’s not a bad
way to spend your time. Just be sure to do your homework. Learn how to
submit properly, or you’ll be wasting your time.
Here are a couple of suggestions to get you started…
Ezine Articles
http://ezinearticles·com/
Email Universe
http://emailuniverse·com/
Or you can automate your promotion with…
Newsletter Promote
http://www·newsletterpromote·com/
There’s a pleasant bonus when you market your newsletter. Not only will you
build your e-publication, you will build more traffic to your site (if you provide a
link from your subscription page to your home page). On top of that, you will also
generate some all-important link popularity which is always a good thing!
If you know that your potential ROI (Return On Investment) is high, it may be
well worth your while to investigate...
subscriber delivered (usually it’s pretty reasonable), or a base advertising rate
(delivered by impressions). If possible, always stick to advertising that
guarantees you results.
An example of a pay-per-subscriber service is...
LeadFactory
http://ProfitInfo·com/leadfactory/
2) Rent an opt-in list. Some reputable companies build and manage huge optin
lists that are divided up according to interests, demographics, and so on. You
can rent a list (or a portion of a list) in order to place an ad. The only caveat for
advertising in this manner is that you must be very selective in choosing a
company to do business with -- otherwise there’s a very real possibility that you
will be guilty of spamming some or perhaps all of the recipients.
Some of the better services include...
PostMasterDirect
http://www·postmasterdirect·com/
Yesmail
http://www·yesmail·com/
List Partners
http://listpartners·com/
An e-zine is not the only way to stay on your visitors’ radar screens…
9.2. Build Relationships With Other Technologies
On average, your visitor will need 7-13 exposures to your message before
getting that click. Your e-zine is one way to increase exposure, but Webmasters
use other methods to build familiarity as well…
9.2.1. Build Relationships With Forms
Forms are an easy and safe way to communicate and interact with your visitors
and customers. SPAM-bots can read e-mail addresses off your Web site so
having a Contact Form in place of an e-mail link is essential.
Forms usage is limited only by your imagination…
• conduct a survey or poll
• create a series of sequential Autoresponder messages or an e-course
• collect feedback from your visitors
• get leads or referrals
Be on the lookout for new ideas. Two SBI! sites, with the help of Form Build
It! (another user-friendly module in the SBI! system), illustrate how a
simple Form can be an effective communication tool…
• JuggleNow.com has implemented a brief survey...
http://www·jugglenow·com/juggling-equipment·html
• Translate-To-Success.com helps visitors locate translating services...
http://www·translate-to-success·com/dutch-translators·html
Other form-building software is readily available. Start your research with these
products…
Quask
http://www·quask·com/en/home·asp
SmartDraw
http://www·smartdraw·com/specials/forms·asp?id=31997
XIGLA
http://www·xigla·com/absolutefp/