Now let’s look at a few possibilities for our second Concept Keyword example, “Botticelli” (you’re pretending to be a big fan of his.) Only one problem...
You find yourself in a bit of a bind. Now that you’ve done DAYS 3 and 4, you
can’t find enough profit potential (HIGH-PROFIT KEYWORDS and related
POTENTIAL PARTNERS) to make a pure “Botticelli site” sufficiently profitable.
So you keep doing DAYS 2 and 3 on progressively broader concepts until you
find enough profit potential to proceed. Work your way up from Botticellli, to
Renaissance art, to all artists, to “everything art.”
What to do? At this stage, you have four options...
OPTION 1) Loop back to DAY 4 to grow your list of POSSIBLE PARTNERS.
OPTION 2) LOOP back to DAY 3 and brainstorm more high-profit keywords, and
find more POTENTIAL PARTNERS for those new keywords.
OPTION 3) Loop back to DAY 2 and develop a whole new Site Concept.
OPTION 4) Recognize that you’re “in it” more for the passion than the money.
Botticelli rules!
For this example, let’s assume that you’ll widen the concept and then use the
BREAKOUT WINDOW to find more keywords. Then find more POTENTIAL
PARTNERS for that wider concept.
How broad should you go?
Remember the single best recommendation…
As narrow as possible, yet... still with lots of profit potential!
In other words, work your way up from Botticelli, to Renaissance art, to all artists,
to “everything art.” Stop as soon as you find a level that has solid profit
potential. Keep your niche as narrow as possible, so that you can build a site
“to fill that glass,” yet still make good profits.
Let’s say that…
As you work your way up the Botticelli concept, you find that you have solid profit
potential for some broader, related concepts…“Renaissance Art” and other
Concept Keywords at this level (ex., ancient art, cubism, impressionism, etc.).
So you register renaissance-artchive·com, ancient-artchive·com, cubismartchive·
com, impressionism-artchive·com, etc., etc. And you also register
artchive·com and artchives·com.
Once you establish renaissance-artchive·com, and then ancientartchive·
com, and then cubism-artchive·com, you’ll launch a master home
page, artchive·com, to tie it all together as “the place to come for all things art.”
This home page will contain a global “what's in it for you” message and then
provide links to all your other domains that are already up and running and
successful.
One more domain -- register store-artchive·com. This could either be an
affiliate-based store where you will PREsell the products of your merchantpartners
(including a bust of Botticelli!), or it could be a true online store (Store
Build It!).
Just before we move on to our last example (“fashion”), let’s review our
artchive.com domains to make sure that they meet our VPP (Valuable
PREselling Proposition) needs...
Your VPP answers, in very few words and hopefully with a touch of character,
the two critical questions about your Site Concept...
1) What specific and high-value information does your site deliver?
2) What is your unique positioning for this delivery (i.e., what is your angle of
approach)?
Artchive·com is a smart, but not too clever (i.e., so subtle that many visitors
would miss the point), play on words that tells the visitor immediately, and with
character, that it is a place to come for all things art. It contains your Site
Concept word, “art,” and each of your “lower level” domains do, too (ex.,
renaissance-artchive contains the “renaissance art” keyword.)
Bottom line? What started with Botticelli now has a clear do-able step-at-a-time
plan to become an art mini-portal. And you start at a level that you know will be
profitable.
Best of all worlds.
On to our final example…